Afrobeats artiste, King Promise
As excitement builds for the 2025 Telecel Ghana Music Awards (TGMA), entertainment analyst MC Portfolio has shared his thoughts on the strengths and weaknesses of two leading contenders for Artiste of the Year: King Promise and King Paluta.
In an interview with ZionFelix, MC Portfolio praised King Promise for his role in “exporting Ghanaian music to new frontiers,” pointing to sold-out shows in Asia and Europe.
“He’s breaking barriers and taking our sound where it’s never been before,” he said.
However, the pundit argued that the “Terminator” hitmaker has “lost touch with local audiences,” particularly within sections of the Ghanaian community.
“King Promise’s weakness is that he has lost touch with the locals, the Ghanaian community. So, he may not be their favorite for the year in review. I’m not saying he was never their favorite, but he has now become Ghana’s crossover artist. He’s breaking frontiers and pushing Ghanaian music to places where we typically couldn’t reach.
“But within Ghana, it’s more challenging for him. His marketability beyond Accra is difficult,” he said.
While King Promise sells out shows abroad, MC Portfolio noted that many Ghanaians back home are not as familiar with him.
“He represents the artist of the year as an ambassador for Ghanaian music. He’s exporting our sound. But are his own people accepting him as someone who has impacted us?
“That’s why they prefer King Paluta. He has more pull with the Ghanaian community within Ghana. Even when he goes to remote areas, people will come out in droves to support him,” MC Portfolio added.
Watch the video below:
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Also watch Mikki Osei Berko’s interview on Talkertainment below: