The minister with the delegation, others in a group photograph
Kofi Iddie Adams, Minister for Sports and Recreation, has urged the media to play an active role in branding sports to make it more attractive for sponsorship and development.
He emphasized that sports is a major industry, and the media plays a crucial role in its growth and progress. The Minister made these remarks when the leadership of the Sports Writers Association of Ghana (SWAG) paid a courtesy call on him at his office on Wednesday to officially welcome him to his new role.
Hon. Adams highlighted President John Mahama’s vision to develop sports from the grassroots, stating that his administration would implement significant reforms to revive community sports and reinstate school sports programs.
Acknowledging funding as a major challenge in the industry, he assured that his ministry would explore innovative solutions to bridge the financial gap.
The minister, who also serves as a Member of Parliament for the Buem Constituency, expressed his openness to media scrutiny but urged journalists to strike a balance between criticism and motivation, particularly when covering the national sports teams. He noted that constructive criticism would help him perform better as a minister and assured that his doors remain open for continuous collaboration with the media.
Mr. Kwabena Yeboah, President of SWAG and leader of the delegation, thanked the minister for the warm reception and pledged the association’s support to help him succeed. He assured that SWAG would work closely with the ministry to enhance the sports brand and encouraged the minister to remain open and accessible to the media, as he had done with the SWAG leadership.
He further urged the minister to engage effectively with various sporting disciplines, particularly making Ghana’s participation in the 2026 FIFA World Cup a priority.
Other SWAG executives present at the meeting included Vice President Evelyn Nsia-Asare, Secretary-General Charles Osei Asibey, Deputy Secretary-General Kenneth Odeng Adade, Women’s Commissioner Mavis Amanor, and Executive Board Members Augustine Kwabena Ohene-Bampoe Brenya, Franklin Anane-Gymah, and Tilda Elinam Acorlor.
The delegation was welcomed to the ministry by Chief Director Mr. William Kartey.