Francis Doku is a Ghanaian expert in marketing communications, media, and tourism promotion
Francis Doku, a well-known arts and entertainment personality, has been appointed West Africa Regional Representative for Africa Tourism Partners (ATP). His appointment, effective immediately, is expected to enhance tourism development efforts in the region.
Doku, a Ghanaian expert in marketing communications, media, and tourism promotion, has built a career spanning more than two decades in strategic business leadership, media innovation, and tourism development. His work has involved destination marketing, event management, and content creation, making him a key figure in promoting African tourism.
As Chief Operations Officer of Digital Plugin Limited, Doku played a role in positioning the agency as a leader in Ghana’s digital marketing and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. He also founded Maestro Africa Group, a communications consultancy, and served as General Manager of Adams Media Limited (Carat Ghana), where he led media strategies for multinational brands.
His contributions to tourism include writing extensively about destinations such as Zimbabwe, Seychelles, Kenya, and Namibia and leading influencer campaigns that have boosted tourism interest in West Africa. During his tenure as General Manager of TV3 and MG Digital at Media General, he led initiatives that expanded audience engagement and digital reach.
Africa Tourism Partners, a UN Tourism Affiliate Member, is a Pan-African firm that specializes in tourism development and strategic destination marketing. The company’s CEO, Kwakye Donkor, expressed confidence in Doku’s ability to drive their vision in West Africa.
“Francis brings a unique combination of strategic vision, media expertise, and tourism promotion experience,” Donkor stated. “His work will be instrumental in advancing West Africa as a key tourism and MICE hub.”
Doku emphasized the need for collaboration in unlocking the region’s tourism potential.
“West Africa has immense cultural and natural attractions, but their full potential can only be realized through strategic partnerships,” he said. “I look forward to working with stakeholders to develop a tourism ecosystem that benefits local communities and enhances visitor experiences.”
Doku’s appointment comes as Africa seeks to expand its share of the global tourism market. With a growing demand for authentic and sustainable travel experiences, West Africa’s historical sites, cultural heritage, and developing MICE infrastructure present opportunities for growth. His role at ATP is expected to help strengthen partnerships, promote tourism investment, and enhance West Africa’s position as a leading destination on the continent.