Musician and media personality, Trigmatic
Ghanaian musician and media personality, Trigmatic, has opened up on his early days in the music industry.
He has recounted how he used packs of fried rice as payola when promoting his music.
In an interview on Showbiz A-Z with Kwame Dadzie on Joy FM, Trigmatic recalled how he managed to get his music on radio stations without having any prior connections.
“I was a hard guy in my mind. So, whenever we record, I’m the guy that gets my song on radio. And I didn’t know anybody on radio, but I’m the guy,” he said with a giggle.
During that time, Trigmatic said small gestures of appreciation, like offering fried rice, chicken, and chips, went a long way in securing airplay.
“Payola wasn’t common, but it was there. You could just give things like fried rice. Just to say thank you. You take a box of fried rice, chicken, and chips. It was a big deal then,” he explained.
The musician also humorously pointed out the impact of junk food during that era, stating how it even led to families being started.
“A lot of people have their mothers today and their fathers today because of junk food. You’ll be amazed. A lot of our mothers left our real fathers because they could not give them junk food, it was in that era,” he quipped.
ID/EB
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Also watch Miki Osei Berko’s interview on Talkertainment below: