Thursday, October 31, 2024

Palmes’ Nikolaj Hansson joins Diadora, and it was a “random, coincidental attraction”

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Tasked with supercharging heritage Italian sportswear, the newly-installed creative director of Diadora Legacy talks to GQ about how he landed his dream job

When Nikolaj Hansson was a kid, Diadora was there. As a United fan, he has an extremely vivid memory of a football pitch, and every single defender was wearing boots by the Italian sportswear company.

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